by Dr. Jeffrey Lant
Author’s program note. Like ABBA? I do. I think they produced some of
the most clever, stylish and sophisticated dance music and rhythms
ever. Like their mega-hit “Money, Money, Money” (released in 1976). It’s
not only one of the best jump-up songs ever, but it’s got a message you
may have to take to heart if you’re still trying (but consistently
failing) to make money online.
It’s this: “If I got me a wealthy man…” That’s right, it may be time
(and is probably way past time) to use your wiles and charm to snag a
rich mate… because you’re just wasting your time online…
… unless….
you take heed to the irrefutable verities about what you must know
and do… and so finally turn the Internet into the cash hose it’s long
been for people like me, who make money online daily, while you can’t
even figure out who’s on first.
Must avoid mistake #1.
Don’t work alone. Working online all by your lonesome is just plain
nuts. I credit my awesome success online to a crucial decision I made
nearly 20 years ago: the overwhelming majority of online entrepreneurs
need more skills — technical, marketing, people — than they’ve got. For
such people (and I very much include myself) success is unlikely, even
impossible if you try to go it alone. Don’t.
You’re going to need cutting-edge tech experts; Internet marketing
experts, and yes personnel to make sales and bring in the bucks
24/7/365. Have you got this team in place? Well you’d better get it
together before you waste any more time and money.
Must avoid mistake #2.
STOP thinking, STOP believing you can built a profitable online
business off free stuff. You can’t. Say that again: YOU CAN’T! Bite this
bullet here and now, once for all. It’s going to cost you money to
create a successful online business; just like it costs money to
establish a successful offline business.
If you’ve been trying and trying and trying to succeed online without
investing you’re probably beyond hope. But let’s assume you’ve still
got some of your little grey cells in place and functional. Use some of
them to get the money you need to create a profitable online business.
There’s no way around it: it takes money to make money, and personally I
won’t even talk to the steady stream of folks who approach me without
investment dollars in hand. That’s the “bad” news; the good news is that
it’s still ridiculously cheap to start a profit-making online business
that can net you the minimum 6-figure income it takes to live well these
days.
Must avoid mistake #3.
Get educated about what you need to establish a money-making business
online. Stop trying to “teach” yourself. If you knew how to make money
online, I imagine you’d be making money, right? But you don’t. And you
will never know if you have yourself as your prime expert and
instructor. Bluntly, you know and can do too little to justify that.
There are many fine online business-building instructors. I swear by
mine: George Kosch. He’s been instructing me for almost 20 years now.
He’s smart about what you’ve got to do in the constantly changing ‘net
environment, a superb trainer and communicator…. good looking, too. I’ve
made out like a bandit by putting my ego where it belongs (in some
closet) and LEARNING from a man who guarantees you’ll make money if you
follow his proven system. I did… and I have.
Must avoid mistake #4.
You don’t know how to generate unlimited traffic to your site…and
until you do, YOU’RE DOA. That why you must become a traffic expert
immediately, if not sooner.
If you launch your online business without knowing precisely where
your absolutely essential traffic will be coming from, you deserve what
you get: Nada! Nothing! Zip! Yet to my utter consternation and
astonishment, not a day goes by when some knucklehead tells me he hasn’t
got guaranteed traffic, doesn’t know how to get it, but is a “survivor”
who’ll figure it out as he does. OMG! Such people probably believe in
the Tooth Fairy and the Easter Bunny. They are casualties just waiting
to happen.
Here again I want to pat George Kosch on the back. The guy is a
walking encyclopedia of each and every way that exists to generate
online traffic… and trains lucky folks like me to use these every single
day. He does it in an amazing program called “Home Business Boot Camp”…
and he guides you (with skill and patience) to get the traffic you must
have… starting today! He’s got a worldwide following who swear by his
methods…. as I most assuredly do myself. Do you have a George Kosch in
your life? No? Then book your space in the lifeboat today… you’ll need
it!
Must avoid mistake #5.
It happened again just yesterday. I was counseling a gent who told me
he’d bought some traffic; sent it to his home page… and didn’t get a
single response! What did he do wrong? Just everything…
The first rule of successful traffic and crucial list building is to
direct ALL traffic to a landing page. Why? Because that’s the proven way
to get traffic, traffic, traffic and build the prospect lists that are
crucial to online success. So, ask yourself this: do you know how to
create and use landing pages? And be honest, totally honest with
yourself, because if you get it wrong you’re toast… (By the way, you
won’t be surprised to learn George Kosch — there he is again — writes my
landing pages… and they’re gold mines.)
Well, I’ve run out of space, with lots more to tell you, but that’ll
have to wait for another day. Now, I’m heading over to my favorite
search engine where that fabulous dance number by ABBA is waiting for me
(and you). As I listen to “Money, Money, Money” I’ll know I’m the rich
guy you’re looking for, the guy who can give you that cushy life you’d
like. But why would I want an Internet loser in my life? After all, it’s
a rich man’s world…
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